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Top 10 Tips to Plan Engaging Social Content

Social media has become an essential tool for brands to connect with their existing and prospective customer base. But with millions of posts being shared every day, how do you ensure consistent posting to avoid last-minute scrambles. The answer lies in thoughtful planning.

Let’s take a look at our top 10 tips for Social Content:

Define Your Goals: Start by outlining your social media objectives. Are you aiming to increase brand awareness, drive website traffic, or generate leads? Knowing your goals will help you craft content that aligns with your overall strategy.

Know Your Audience: We highly recommend creating user personas because understanding your target audience is crucial for creating content that resonates. Conduct thorough research to identify their preferences, interests, and pain points and then tailor your content to address their needs or add value to their lives.

Social Media

Use a Content Calendar: Develop a content calendar as this will help you maintain a consistent posting schedule and allow you to plan content around relevant events, holidays, or product launches. You don’t have to spend a lot of money, you could use something as simple as a Google Sheet but if you have some additional budget available check out Planoly or CoSchedule.

Embrace Variety: Keep your content fresh and engaging by incorporating a diverse range of formats such as images, videos, infographics, and blog posts. Experiment with different content types and keep an eye on your insights to see what is resonating with your audience and repeat variations of that content.

Stay Trendy and Relevant: Monitor industry trends and social media updates to stay relevant. Incorporate trending topics or hashtags when they align with your brand and content strategy. Having said that, be cautious not to jump on trends that could be seen as insensitive or inappropriate.

Storytelling Matters: When you’re creating your marketing strategy, don’t forget the bigger story – what makes you human. Remember: People connect with stories. It’s even one of our taglines ‘We’re Digital, but Human.’

Engage and Interact: Social media is a two-way street. Respond to comments, messages, and mentions promptly. Engaging with your audience builds trust and shows that you value their feedback.

Analyse and Optimise: Regularly review your social media analytics to measure the performance of your content. Identify which posts resonate the most and analyse the reasons behind their success. Use these insights to optimise future content.

Plan for Each Platform: Tailor your content to suit each social media platform. The same message may need to be adapted to fit the unique characteristics and audience preferences of each platform.

Be Consistent: Consistency is key to maintaining a strong social media presence so stick to your content calendar, brand voice, and posting schedule.

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