Loading, please wait..

skinSense

Campaign Management

About skinSense

SkinSense is the brainchild of Abi Cleeve who introduced award winning Swiss suncare brand Ultrasun to the UK over 20 years ago. Utilising her in-depth knowledge of once-a-day sunscreens, Abi harnessed the same ground breaking lamellar technology to create SkinSense.

Lamellar structures are composed of fine, alternating layers that form an even bond with the skin and an invisible film around the active ingredient. This ‘suit of armour’ delivery system not only protects precious ingredients but supports the penetration and action of active ingredients into the skin so they work throughout the day – achieving results that you can see and feel.

 

Brief

We partnered with skinSense to raise brand awareness and product specific reach on their latest skincare launch –  the Advanced Day Cream.  We created a buzz around the launch by collaborating with 17 carefully selected micro-influencers who genuinely love the skinSense brand.

Selected influencers had a combined following of 125K and the average engagement rate on this campaign was 4.2%, which is considered high within industry benchmarks.